Find out what the partnerships mean for channel partners.
Google Cloud has a series of new announcements that point to new sales opportunities for the indirect channel.
The deals – with AT&T, Vodafone, Italy’s Wind Tre and two back-office providers – likely will have a trickle-down effect for managed service providers, independent software vendors, VARs, agents and other partners.
In other words, the telco collaborations do not appear to yield immediate benefit to the indirect channel; right now, they focus on helping service providers themselves achieve digital transformation.
Down the road, however, Google Cloud and AT&T, in specific, will allow ISVs, developers, solution providers and similar entities to build platforms for their enterprise customers, much like creating apps for end users via Google Play. Channel Partners was still waiting for more insight from Google Cloud at the time of publication.
The thrust of the various deals comes down to this: monetizing 5G for business while bringing cloud capabilities to the network edge, where computing takes place at or near the source of the data. (Or, as The Verge so aptly assesses the “edge” buzzword, “It means the cloud is coming to you.”)
Thus, to that point, AT&T in particular will pair its network with Google Cloud’s expertise, relying on the new Anthos for Telecom platform. Anthos, as many channel partners know, hosts applications that can run on existing on-premise hardware and in the public cloud; enterprises then choose the optimal environment on a case-by-case basis.
With Anthos for Telecom and other Google Cloud tools, AT&T will bring its apps to the network edge. This will reduce data costs and latency, and increase security, Eyal Manor, vice president of engineering for Anthos and developer products and tools at Google Cloud, told SiliconANGLE.
Google’s Eyal Manor
“The goal is to push the latest, most modern application development tools to run anywhere,” Manor said. “There’s a lot of rigid legacy infrastructure at the edge, and that slows down innovation.”
Combining cloud computing with 5G should eradicate those rigidities and “help enterprises address real business challenges,” Google Cloud CEO Thomas Kurian said in a March 5 blog.
But first, the telecom providers themselves must embrace digital transformation; hence, Google Cloud’s newly announced partnerships and the new service it is calling the “Global Mobile Edge Cloud.” GMEC will feature a portfolio and marketplace of 5G solutions built with telcos; an open cloud platform for developing the applications; and a global distributed edge for deploying said solutions.
So far, Google Cloud and AT&T are testing all this in three key verticals: retail, manufacturing and transportation. As they refine the process and results, it’s easy to see how partners will pick up the work, crafting apps and services on behalf of their enterprise customers.
“Combining 5G with Google Cloud’s edge compute technologies can unlock the cloud’s true potential,” Mo Katibeh, executive vice president and chief marketing officer at AT&T Business, said. “This work is bringing us closer to a reality where cloud and edge technologies give businesses the tools to create a whole new world of experiences for their customers.”
Consider, too, that Google Cloud is helping telcos focus on data and analytics through artificial intelligence and machine learning.
“Not only are we able to gain analytics capabilities across … products and services, but also we arrive at …
From https://mymarketlogic.com/blog/google-cloud-telcos-pursue-lucrative-edge-opportunities/
From https://managedservicesmarketing.blogspot.com/2020/03/google-cloud-telcos-pursue-lucrative.html
from
https://managedservicesmarketing.wordpress.com/2020/03/06/google-cloud-telcos-pursue-lucrative-edge-opportunities/
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